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Cross-Relevance Diamond Method (C-RD)
The Diamond and its moments
Different sets of questions to reach a meaningful experience.
(click or tap over each diamond to explore each moment)
1. Presenting the Source Element
2. Establishing a Shared Topic
3. Discovering a Current Element
4. Mapping activities' characteristics
5. Understanding visitors
6. A meaningful exhibition concept
The framework focus on engaging and relevant exhibition experiences for visitors, but how we can achieve that?
This method tries to answer that question through the making of meaningful connections between cultural elements. These elements are from the culture that is going to be presented (the source context) and those known to the visitors (the current context). These cultural elements can be artefacts, activities, scenarios (cultural expressions) or persons. To reinforce said connection, the method considers the conceptualization of experiences that understand, involve and combine characteristics of each element and context. The C-RD considers how visitors will perceive the exhibition and its content, triggering the idea of relevance on them.
Two major actions to unveil a relevant exhibition concept
1. Making meaningful connections
1. Presenting the Source Element
2. Establishing a Shared Topic
3. Discovering a Current Element
Moments 1-3 of the process focus on making these meaningful connections, by 1) analysing the source elements and the contextual experiences they are part of (moment 1), 2) abstracting or distilling possible (universally human) meanings from the source element (moment 2) and 3) by finding a current/ local ‘mirror’ element and experience that shares this universally human meaning with the chosen foreign elements and experiences.
2. Designing experiences around meaningful connections
4. Mapping activities' characteristics
5. Understanding visitors
6. A meaningful exhibition concept
Moments 4-6 focus on creating experiences based on those meaningful connections. This is structured through a process of 1) analysing experience characteristics of activities in which the source expressions or persons play a role, and similarly of such activities in the local culture (moment 4); 2) understanding motivations people may have for visiting such an exhibition or engaging with such an experience, and selecting which motivations to tailor the design to (moment 5); and 3) envisioning how identified experience characteristics from both cultures, combined with the meaningful connections (moments 1-3) can be turned into a single conceptual exhibit or experience design that will appeal to the identified visitors (moment 6).
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