top of page
Cross-Relevance Diamond Method (C-RD)
Understanding visitors:
Reaching a relevant experience.
Relevant experiences can become important ones if the people experiencing them are able to elaborate a meaning around them. In this process, understanding what motivate the visitors to attend and interact with the exhibition can help us to elaborate an exhibition that could deliver this relevant experience in a more efficient and effortless way. This moment can be developed at parallel with the next one.
Let's begin!
With all the characteristics mapped during the previous moment about the experiences in their respective context
1. Which characteristics from the foreign and local experiences can be merged in a single exhibition experience? How complicated is that integration?
Let's reflect on the following questions...
Some considerations during this moment:
- It is highly recommended to collaborate with people who are related to the context where the expression is located.
- The classification of the visitors it is encouraged to use is based on motivations instead of demographics. You can check the archetypes here. This approach helps us to think about visitors with a more empathic eye, acknowledging their individuality in the process.
- This moment and the next one (#6) put the visitors' perspective as a cornerstone for their development. This is because a relevant experience can be proposed by the developers, but an experience (no matter the context) can only be considered meaningful by the people who will go through it. In our case, the visitors. This is why moments #5 and #6 can be done in parallel because they complement.
- You can always go back to the previous questions, the route proposed here is just one of many that you can take.
To the next moment
bottom of page